Friday, December 17, 2004


This is in for quite a surprise for the people who thought that PSU's are the worst performers when it comes providing reliable services to its customers.As we are moving towards a 'Services economy'(nearly 60% of our GDP would be from service based companies),the PSU have taken a lead over customer reliability index survey.Though the study is not very elaborative in nature, but it is not a surprise for me to find the financial institutions occupying the premier slots as they have always been reliable to its customers,though they were initially slow in adopting best practices and technology but since then they have tried to improve their image in a variety of ways by proper marketing and image makeover.Besides, its existence for so many years had also added to their reliability.
But it was surprising for me to see the inclusion of IIT's and IIM's.Truely so, they as brands have always delivered to their students(customers!) what they have promised.But hii, NIIT and Reliance Mutual Fund was quite a surprise for me though.Perhaps the survey couldn't find any other brand which could be listed as reliable!

India's Top 50 Most Trusted Service Brands 2004

1. LIC
2. State Bank of India
4. ICICI Bank
5. Bank of India
6. Reliance Indiamobile
7. Airtel
8. Central Bank of India
9. Punjab National Bank
10. Indian Bank
11. Indian Oil Corporation*
12. Indian Airlines
13. LIC Mutual Fund
14. Tata Indicom
15. Canara Bank
16. Union Bank of India
17. BPL Mobile
18. Taj Hotels
19. Pizza Hut
20. Orange/Hutch
21. Kendriya Vidyalaya
22. Bank of Baroda
23. UTI Bank
24. HDFC Bank
25. ICICI Pru
26. Syndicate Bank
27. HDFC
28. IIT
29. CBSE*
30. McDonald's
31. Cafe Coffee Day
32. Allahabad Bank
33. NIIT*
34. SBI Life*
35. Delhi Public School (DPS)
36. Oberoi Hotel
37. Sainik Schools*
38. MTNL
39. Citibank
40. Air Sahara
41. Reliance Mutual Fund
42. HDFC Standard Life Insurance*
43. Prudential ICICI Mutual Fund
44. IDBI Bank*
45. HDFC Mutual Fund
46. IIMs
47. Tata AIG*
48. SBI Mutual Fund
49. UTI Mutual Fund
50. Aptech*

*New entrant.

Source:-The Economic Times.

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